Defining, measuring, and managing brand equity / by Lance Leuthesser.

Bibliographic Details
Uniform Title:Report (Marketing Science Institute) ; no. 88-104.
Main Author: Leuthesser, Lance
Corporate Authors: Marketing Science Institute
Marketing Science Institute. Conference
Language:English
Published: Cambridge, MA : Marketing Science Institute, 1988.
Series:Report (Marketing Science Institute) ; no. 88-104.
Subjects:
Brand name products.
Brand name products > Valuation.
Marketing.
Physical Description:32 leaves ; 29 cm.
Format: Book
Description
Note:Cover title.
Summary of a Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX.
"May 1988."
Call Number:HF5415.A1 M39 no.88-104