Defining, measuring, and managing brand equity / by Lance Leuthesser.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 88-104. |
|---|---|
| Main Author: | |
| Corporate Authors: | |
| Language: | English |
| Published: |
Cambridge, MA :
Marketing Science Institute,
1988.
|
| Series: | Report (Marketing Science Institute) ;
no. 88-104. |
| Subjects: | |
| Physical Description: | 32 leaves ; 29 cm. |
| Format: | Book |