Marketing the nonprofit : the challenge of fundraising in a consumer culture / Margaret M. Maxwell, editor.

Bibliographic Details
Corporate Author:	Indiana University. Center on Philanthropy
Other Authors:	Maxwell, Margaret M.
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass, Inc., [1997], ©1997.
Series:	New directions for philanthropic fundraising ; no. 18 (Winter 1997)
Subjects:	Nonprofit organizations > Marketing. Fund raising > United States.
Physical Description:	122 pages : illustrations ; 23 cm.
Format:	Book

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