A business perspective on database marketing and consumer privacy practices / George R. Milne, Maria-Eugenia Boza.

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Bibliographic Details
Main Author:	Milne, George R.
Corporate Author:	Marketing Science Institute
Other Authors:	Boza, María Eugenia
Language:	English
Published:	Cambridge, Mass : Marketing Science Iinstitute, 1998.
Series:	Report (Marketing Science Institute) ; no. 98-110.
Subjects:	Marketing > Moral and ethical aspects. Privacy, Right of. Consumers > Research > Moral and ethical aspects. Information technology > Moral and ethical aspects.
Physical Description:	33 pages ; 28 cm.
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5415.A1 M39 no.98-110
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