Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

Bibliographic Details

Main Author:	Kotler, Philip
Other Authors:	Bowen, John (John T.), 1948- Makens, James C.
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [1999], ©1999.
Edition:	Second edition.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.
Physical Description:	xiv, 800 pages : color illustrations ; 27 cm
Format:	Book