Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John (John T.), 1948-
Makens, James C.
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [1999], ©1999.
Edition:Second edition.
Subjects:
Physical Description:xiv, 800 pages : color illustrations ; 27 cm
Format: Book

MARC

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245 1 0 |a Marketing for hospitality and tourism /  |c Philip Kotler, John Bowen, James Makens. 
250 |a Second edition. 
260 |a Upper Saddle River, NJ :  |b Prentice Hall,  |c [1999], ©1999. 
300 |a xiv, 800 pages :  |b color illustrations ;  |c 27 cm 
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504 |a Includes bibliographical references and index. 
650 0 |a Hospitality industry  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh2008121885 
650 0 |a Tourism  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh2008112936 
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700 1 |a Makens, James C.  |0 http://id.loc.gov/authorities/names/n79034848 
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