Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.
Main Author: | Kotler, Philip |
---|---|
Other Authors: |
Bowen, John (John T.), 1948- Makens, James C. |
Language: | English |
Published: |
Upper Saddle River, NJ :
Prentice Hall,
[1999], ©1999.
|
Edition: | Second edition. |
Subjects: | |
Physical Description: | xiv, 800 pages : color illustrations ; 27 cm |
Format: | Book |