Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John (John T.), 1948- Makens, James C.
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [1999], ©1999.
Edition:	Second edition.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.
Physical Description:	xiv, 800 pages : color illustrations ; 27 cm
Format:	Book

Marketing for hospitality and tourism

Authors: Kotler, Philip
Published: Pearson Prentice Hall, 2006

Physical Description: xxiv, 932 pages : color illustrations ; 26 cm

Connect to: Table of contents - All users (Cataloging @ Library of Congress)

Book

Authors: Kotler, Philip
Published: Prentice Hall, 1996

Physical Description: xv, 704 pages : illustrations (chiefly color) ; 27 cm

Book