Marketing and consumer behaviour in East and South-east Asia / Anthony Pecotich, Clifford J Schultz II.

Bibliographic Details

Corporate Author:	Asia Pacific Centre
Other Authors:	Pecotich, A. (Anthony), 1937- Schultz, C. J., II Harms, John, II
Language:	English
Published:	Sydney, N.S.W. ; New York : McGraw-Hill, [1998], ©1998.
Subjects:	Marketing > Southeast Asia. Consumers > Southeast Asia. Southeast Asia > Commerce. Southeast Asia > Economic conditions.
Physical Description:	xxvii, 747 pages : illustrations ; 26 cm
Format:	Book