Marketing and consumer behaviour in East and South-east Asia / Anthony Pecotich, Clifford J Schultz II.

Bibliographic Details
Corporate Author: Asia Pacific Centre
Other Authors: Pecotich, A. (Anthony), 1937-
Schultz, C. J., II
Harms, John, II
Language:English
Published: Sydney, N.S.W. ; New York : McGraw-Hill, [1998], ©1998.
Subjects:
Marketing > Southeast Asia.
Consumers > Southeast Asia.
Southeast Asia > Commerce.
Southeast Asia > Economic conditions.
Physical Description:xxvii, 747 pages : illustrations ; 26 cm
Format: Book

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