Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention / John G. Lynch, Jr., Dan Ariely.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 99-104.
Main Author:	Lynch, John G., Jr
Corporate Author:	Marketing Science Institute
Other Authors:	Ariely, Dan
Language:	English
Published:	Cambridge, Mass : Marketing Science Institute, 1999.
Series:	Report (Marketing Science Institute) ; no. 99-104.
Subjects:	Internet marketing > Psychological aspects. Pricing > Psychological aspects. Wine > Marketing. Consumer behavior. Consumer satisfaction.
Physical Description:	37 pages : illustrations ; 28 cm.
Format:	Book

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