Corporate contributions : the view from 50 years / by Sophia A. Muirhead.
Main Author: | |
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Corporate Author: | |
Language: | English |
Published: |
New York :
Conference Board,
1999.
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Series: | Conference Board report ;
no. 1249-99-RR. |
Subjects: | |
Physical Description: | 67 pages ; 28 cm. |
Format: | Book |
Contents:
- Foreword
- Highlights
- Corporate contributions practices are marked by change
- The roots: contributions and railroad companies
- The beginnings: are corporate contributions legal?
- The coming of age of a new corporate function
- The importance of education
- The invention of matching gifts
- Diversifying away from cash
- The 1960s challenge: transparencey in contributions and a broader vision for society
- The recessionary 1970s: new prominence for the company foundation
- The 1980s challenge: can corporate giving replace government spending?
- The 1990s: strategic philanthropy and community development
- At the century's turn: global corporate citizenship
- Appendix
- Members of the Corporate Contributions Council, 1999
- Beneficiary categories
- Corporate contributions, net income, and GDP, 1947 to 1997
- Bibliography.