Corporate contributions : the view from 50 years / by Sophia A. Muirhead.

Bibliographic Details
Main Author: Muirhead, Sophia A.
Corporate Author: Conference Board
Language:English
Published: New York : Conference Board, 1999.
Series:Conference Board report ; no. 1249-99-RR.
Subjects:
Physical Description:67 pages ; 28 cm.
Format: Book
Contents:
  • Foreword
  • Highlights
  • Corporate contributions practices are marked by change
  • The roots: contributions and railroad companies
  • The beginnings: are corporate contributions legal?
  • The coming of age of a new corporate function
  • The importance of education
  • The invention of matching gifts
  • Diversifying away from cash
  • The 1960s challenge: transparencey in contributions and a broader vision for society
  • The recessionary 1970s: new prominence for the company foundation
  • The 1980s challenge: can corporate giving replace government spending?
  • The 1990s: strategic philanthropy and community development
  • At the century's turn: global corporate citizenship
  • Appendix
  • Members of the Corporate Contributions Council, 1999
  • Beneficiary categories
  • Corporate contributions, net income, and GDP, 1947 to 1997
  • Bibliography.