APA (7th ed.) Citation

Walker, O. C., Boyd, H. W., & Larréché, J. (1996). Marketing strategy: Planning and implementation (Second edition.). Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C., Harper W. Boyd, and Jean-Claude Larréché. Marketing Strategy: Planning and Implementation. Second edition. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Walker, Orville C., et al. Marketing Strategy: Planning and Implementation. Second edition. Irwin, 1996.