Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

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Bibliographic Details
Main Author: Walker, Orville C.
Other Authors: Boyd, Harper W.
Larréché, Jean-Claude
Language:English
Published: Chicago : Irwin, 1996.
Edition:Second edition.
Series:Irwin series in marketing.
Subjects:
Marketing > Management.
Physical Description:xxiv, 392 pages : illustrations ; 23 cm.
Format: Book
Description
Call Number:HF5415.13 .W249 1996
Bibliography Note:Includes bibliographical references and indexes.
ISBN:0256136920