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|z 025606929 (Int'l students ed.)
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|a (OCoLC)32625533
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|a HF5415.13
|b .W249 1996
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0 |
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|a 658.8/02
|2 20
|
| 100 |
1 |
|
|a Walker, Orville C.
|0 http://id.loc.gov/authorities/names/n81027088
|
| 245 |
1 |
0 |
|a Marketing strategy :
|b planning and implementation /
|c Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.
|
| 250 |
|
|
|a Second edition.
|
| 260 |
|
|
|a Chicago :
|b Irwin,
|c 1996.
|
| 300 |
|
|
|a xxiv, 392 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 700 |
1 |
|
|a Boyd, Harper W.
|0 http://id.loc.gov/authorities/names/n80060531
|
| 700 |
1 |
|
|a Larréché, Jean-Claude.
|0 http://id.loc.gov/authorities/names/n85825442
|
| 830 |
|
0 |
|a Irwin series in marketing.
|0 http://id.loc.gov/authorities/names/n42013711
|
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| 952 |
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .W249 1996
|h Library of Congress classification
|i Printed Material
|m 31293002704769
|n 1
|
