Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

Show other versions (1)

Bibliographic Details
Main Author:	Walker, Orville C.
Other Authors:	Boyd, Harper W. Larréché, Jean-Claude
Language:	English
Published:	Chicago : Irwin, 1996.
Edition:	Second edition.
Series:	Irwin series in marketing.
Subjects:	Marketing > Management.
Physical Description:	xxiv, 392 pages : illustrations ; 23 cm.
Format:	Book

Similar Items

Marketing strategy : planning and implementation
by: Walker, Orville C.
Published: (1992)

Marketing planning & strategy
by: Jain, Subhash C., 1942-
Published: (1990)

Marketing planning and competitive strategy
by: Kelley, Eugene J.
Published: (1972)

Business marketing strategy : cases, concepts, and applications
by: Rangan, V. Kasturi
Published: (1995)

Marketing strategy and plans.
by: Luck, David Johnston
Published: (1989)

Marketing strategy and plans : systematic marketing management
by: Luck, David Johnston
Published: (1979)

Winning marketing strategies
by: Feig, Barry
Published: (1999)

Marketing strategy and competitive positioning
by: Hooley, Graham J., et al.
Published: (2020)

Marketing, concepts and strategy
by: Bell, Martin L.
Published: (1979)

Plotting marketing strategy ; a new orientation
by: Adler, Lee
Published: (1967)

New marketing strategies : evolving flexible processes to fit market circumstances
by: Chaston, Ian
Published: (1999)

Marketing strategies for the mature market
by: Moschis, George P., 1944-
Published: (1994)

Marketing management and strategy : a reader
Published: (1984)

Marketing management and strategy : a reader
Published: (1988)

Marketing management and strategy = formerly Readings in marketing management : a reader
Published: (1980)

Consumer marketing strategies.
Published: (1991)

The Interface of marketing and strategy
Published: (1990)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D., Jr
Published: (2014)

Advanced marketing strategy : phenomena, analysis, and decisions
by: Urban, Glen L.
Published: (1991)

Handbook of marketing strategy
Published: (2012)

Marketing management : analysis, planning, implementation, and control
by: Kotler, Philip
Published: (1991)

Marketing management : analysis, planning, implementation, and control
by: Kotler, Philip
Published: (1994)

Marketing management : analysis, planning, implementation, and control
by: Kotler, Philip
Published: (1988)

Marketing management : analysis, planning, implementation, and control
by: Kotler, Philip
Published: (1997)

Marketing strategy : a customer-driven approach
by: Schnaars, Steven P.
Published: (1991)

Market driven strategy : processes for creating value
by: Day, George S.
Published: (1990)

The manager's guide to competitive marketing strategies
by: Paley, Norton
Published: (1989)

The manager's guide to competitive marketing strategies
by: Paley, Norton
Published: (1999)

Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by: McDonald, Malcolm
Published: (2017)

Strategic marketing management : planning, implementation, and control
by: Wilson, R. M. S. (Richard Malcolm Sano)
Published: (1992)

Developing, implementing & managing an effective marketing plan
by: Goetsch, H. W.
Published: (1993)

Consumer behavior in marketing strategy
by: Howard, John A.
Published: (1989)

Marketing management : strategy and cases
by: Dalrymple, Douglas J.
Published: (1990)

Marketing management : strategy and cases
by: Dalrymple, Douglas J.
Published: (1983)

Marketing management : a planning approach
by: Hughes, G. David (George David)
Published: (1978)

Profit impact marketing strategy, PIMS : retrospect and prospects
Published: (2004)

Cases in marketing management and strategy
by: Blackwell, Roger D.
Published: (1985)

Competitive marketing strategy
by: Czepiel, John A.
Published: (1992)

Planning and control of multinational marketing strategy : the issue of integration
by: Siddiqi, M. M. Shahid M. (Moinuddin Shahid)
Published: (1980)

Marketing decision making : concepts and strategy
by: Cravens, David W.
Published: (1976)