Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.

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Bibliographic Details
Main Author: Greenbaum, Thomas L.
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2000], ©2000.
Subjects:
Focus groups.
Social sciences > Research.
Physical Description:xii, 249 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Introduction
  • The focus group methodology
  • Focus groups versus one-on-one (in-depth) interviews
  • The role of the moderator
  • The characteristics of a successful moderator
  • Preparation for moderating
  • Recruiting participants
  • Pre- and post-group briefings
  • The discussion guide
  • External stimuli
  • The moderator report
  • Moderating fundamentals
  • Advanced moderating techniques
  • Unique moderating situations
  • Moderating focus groups internationally
  • Building a business moderating focus groups
  • Pricing focus groups.