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| 001 |
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OCoLC |
| 005 |
20220616091940.0 |
| 008 |
990421s2000 miua b 001 0 eng |
| 010 |
|
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|a 99031858
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| 019 |
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|a 42308970
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|a 078763042X (hardcover)
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|a (OCoLC)41266372
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| 040 |
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|a DLC
|c DLC
|d UKM
|d XBM
|d C#P
|d EEM
|d UtOrBLW
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|a n-us---
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HF5837
|b .E53 2000
|
| 245 |
0 |
0 |
|a Encyclopedia of major marketing campaigns /
|c Thomas Riggs, editor.
|
| 260 |
|
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|a Detroit :
|b Gale Group,
|c 2000.
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| 300 |
|
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|a xxii, 2,063 pages :
|b illustrations ;
|c 29 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising campaigns
|z United States
|x History
|y 20th century.
|0 http://id.loc.gov/authorities/subjects/sh85001196
|
| 700 |
1 |
|
|a Riggs, Thomas,
|d 1963-
|0 http://id.loc.gov/authorities/names/n95085058
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| 907 |
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|y .b37122101
|b 211114
|c 010328
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|s d73cf458-88d4-5884-9c1b-ef141fba8168
|t 0
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| 952 |
f |
f |
|p Non-Circulating
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library - Reference Collection
|t 0
|e HF5837 .E53 2000
|h Library of Congress classification
|i Printed Material
|m 31293002619215
|n 1
|
