Cohen, W. A. (2001). The marketing plan (Third edition.). Wiley.
Chicago Style (17th ed.) CitationCohen, William A. The Marketing Plan. Third edition. New York: Wiley, 2001.
MLA (9th ed.) CitationCohen, William A. The Marketing Plan. Third edition. Wiley, 2001.
Warning: These citations may not always be 100% accurate.