The marketing plan / William A. Cohen.

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Bibliographic Details
Main Author:	Cohen, William A., 1937-
Language:	English
Published:	New York : Wiley, [2001], ©2001.
Edition:	Third edition.
Subjects:	Marketing > Management.
Physical Description:	x, 397 pages : illustrations ; 28 cm
Format:	Book

Description
Call Number:	HF5415.13 .C6348 2001
Bibliography Note:	Includes bibliographical references (pages 363-380) and index.
ISBN:	0471384127 (pbk. : alk. paper)