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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002473415 |
| 003 |
OCoLC |
| 005 |
20220616092210.0 |
| 008 |
001206t20012001nyua b 001 0 eng |
| 010 |
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|a 00712368
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| 015 |
|
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|a GBA1-23127
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| 020 |
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|a 0471384127 (pbk. : alk. paper)
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| 035 |
|
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|a (OCoLC)45743153
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| 040 |
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|a DLC
|c DLC
|d UKM
|d EEM
|d UtOrBLW
|
| 049 |
|
|
|a EEMB
|
| 050 |
0 |
0 |
|a HF5415.13
|b .C6348 2001
|
| 082 |
0 |
0 |
|a 658.8/02
|2 21
|
| 100 |
1 |
|
|a Cohen, William A.,
|d 1937-
|0 http://id.loc.gov/authorities/names/n78017676
|
| 245 |
1 |
4 |
|a The marketing plan /
|c William A. Cohen.
|
| 250 |
|
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|a Third edition.
|
| 260 |
|
|
|a New York :
|b Wiley,
|c [2001], ©2001.
|
| 300 |
|
|
|a x, 397 pages :
|b illustrations ;
|c 28 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 363-380) and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
| 907 |
|
|
|y .b37151307
|b 211114
|c 010410
|
| 998 |
|
|
|a bu
|b 010710
|c m
|d a
|e -
|f eng
|g nyu
|h 4
|i 2
|
| 994 |
|
|
|a E0
|b EEM
|
| 999 |
f |
f |
|i 3e98d48b-c593-53ec-94c1-5cdc4705c823
|s 28d3b8e0-90fc-5747-8d5f-1eb64dcf751f
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.13 .C6348 2001
|h Library of Congress classification
|i Printed Material
|m 31293003107335
|n 1
|
