Commonsense direct marketing / Drayton Bird.

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Bibliographic Details
Main Author: Bird, Drayton
Language:English
Published: London ; Dover, NH : Kogan Page, 2000.
Edition:Fourth edition.
Subjects:
Direct marketing.
Physical Description:viii, 386 pages : illustrations ; 25 cm
Format: Book
Description
Note:Includes index.
Previous edition: 1998.
Call Number:HF5415.126 .B57 2000
ISBN:0749431210