Direct response fund raising : mastering new trends for results / Michael Johnston.

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Bibliographic Details
Main Author:	Johnston, Michael W., 1963-
Language:	English
Published:	New York : Wiley, 2000.
Series:	NSFRE/Wiley fund development series.
Subjects:	Fund raising. Direct-mail fund raising.
Physical Description:	xix, 193 pages : illustrations ; 26 cm + 1 computer disc (4 3/4 in).
Format:	Book
Platform:	IBM PC

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