Comparative radio research methods and an applied case study for WDBM-FM / by Lindsay E. Peters.

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Bibliographic Details
Main Author:	Peters, Lindsay E. (Lindsay Elizabeth)
Language:	English
Published:	2001.
Subjects:	Arbitron Company. Marketing research. WDBM-FM (Radio station : East Lansing, Mich.) Radio stations, American > Michigan. Radio audiences > Surveys.
Genre:	Surveys.
Dissertation Note:	Thesis M. A. Michigan State University. Department of Telecommunication 2001.
Physical Description:	xvi, 249 leaves : illustrations ; 29 cm Also available as microform.
Format:	Thesis Book

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