Direct and interactive marketing : new techniques for fundraising success / Adrian Sargeant, editor.

Bibliographic Details
Uniform Title:New directions for philanthropic fundraising ; no. 33, Fall 2001.
Other Authors: Sargeant, Adrian
Language:English
Published: San Francisco, Calif. : Jossey-Bass, 2001.
Series:New directions for philanthropic fundraising ; no. 33, Fall 2001.
Subjects:
Physical Description:98 pages : illustrations ; 23 cm.
Format: Book

MARC

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245 0 0 |a Direct and interactive marketing :  |b new techniques for fundraising success /  |c Adrian Sargeant, editor. 
260 |a San Francisco, Calif. :  |b Jossey-Bass,  |c 2001. 
300 |a 98 pages :  |b illustrations ;  |c 23 cm. 
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490 1 |a New Directions for philanthropic fundraising,  |x 1072-172X ;  |v no. 33, fall 2001 
504 |a Includes bibliographical references and index. 
505 0 0 |t Editor's notes /  |r Adrian Sargeant --  |t Between a rock and a hard place : the Data Protection Act of 1998 and U.K. fundraising practice /  |r Stephen Lee --  |t Getting ahead of the curve with integrated fundraising /  |r Mal Warwick --  |t Fundraising on the Web : opportunity or hype? /  |r Adrian Sargeant --  |t Cultivating on-line donor relationships through e-mail technology /  |r Merritt J. Olsen, Matthew M. Frazier --  |t Is the donor pyramid dead? /  |r Tony Elischer --  |t The rise--and fall?--of face-to-face fundraising in the United Kingdom /  |r Elaine Jay. 
650 0 |a Electronic fund raising.  |0 http://id.loc.gov/authorities/subjects/sh97009174 
650 0 |a Fund raising.  |0 http://id.loc.gov/authorities/subjects/sh85052363 
700 1 |a Sargeant, Adrian.  |0 http://id.loc.gov/authorities/names/n98068332 
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