Marketing management : a relationship approach / Svend Hollensen.

Bibliographic Details
Main Author:	Hollensen, Svend
Language:	English
Published:	Harlow, England ; New York : Financial Times/Prentice Hall, 2003.
Subjects:	Relationship marketing. Marketing > Management. Relationship marketing > Case studies.
Genre:	Case studies.
Physical Description:	xxvi, 787 pages : illustrations ; 25 cm
Format:	Book

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