APA (7th ed.) Citation

Venugopal, P. (2001). Marketing channel management: A customer-centric approach. Response Books.

Chicago Style (17th ed.) Citation

Venugopal, Pingali. Marketing Channel Management: A Customer-centric Approach. New Delhi ; Thousand Oaks: Response Books, 2001.

MLA (9th ed.) Citation

Venugopal, Pingali. Marketing Channel Management: A Customer-centric Approach. Response Books, 2001.

Warning: These citations may not always be 100% accurate.