Venugopal, P. (2001). Marketing channel management: A customer-centric approach. Response Books.
Chicago Style (17th ed.) CitationVenugopal, Pingali. Marketing Channel Management: A Customer-centric Approach. New Delhi ; Thousand Oaks: Response Books, 2001.
MLA (9th ed.) CitationVenugopal, Pingali. Marketing Channel Management: A Customer-centric Approach. Response Books, 2001.
Warning: These citations may not always be 100% accurate.