Marketing channel management : a customer-centric approach / Pingali Venugopal.

Bibliographic Details
Main Author: Venugopal, Pingali, 1958-
Language:English
Published: New Delhi ; Thousand Oaks : Response Books, 2001.
Subjects:
Marketing channels.
Marketing > Management.
Physical Description:187 pages : illustrations ; 22 cm
Format: Book
Description
Call Number:HF5415.129 .V46 2001
Bibliography Note:Includes bibliographical references (pages [181]-182) and index.
ISBN:0761995501
076199551X (pbk.)
8178290332 (India : hb)
8178290340 (India : pbk.)