Kotler, P., Hayes, T. J., & Bloom, P. N. (2002). Marketing professional services: Forward-thinking strategies for boosting your business, your image, and your profits (Second edition.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, Thomas J. Hayes, and Paul N. Bloom. Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits. Second edition. Paramus, NJ: Prentice Hall, 2002.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits. Second edition. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.