Competing for students, money, and reputation : marketing the academy in the 21st century / by Larry D. Lauer.

Bibliographic Details
Main Author:	Lauer, Larry D.
Corporate Authors:	Council for Advancement and Support of Education Texas Christian University
Language:	English
Published:	Washington, D. C. : Council for Advancement and Support of Education, 2002.
Subjects:	Education, Higher > Marketing. Universities and colleges > Marketing.
Physical Description:	x, 224 pages ; 20 cm
Variant Title:	Marketing the academy in the 21st century.
Format:	Book

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