Big ideas : putting the zest into creativity / Jonne Ceserani.

Bibliographic Details
Main Author: Ceserani, Jonne, 1954-
Language:English
Published: London ; Sterling, VA : Kogan Page, 2003.
Subjects:
Physical Description:x, 197 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Ceserani, Jonne,  |d 1954-  |0 http://id.loc.gov/authorities/names/no96062717 
245 1 0 |a Big ideas :  |b putting the zest into creativity /  |c Jonne Ceserani. 
260 |a London ;  |a Sterling, VA :  |b Kogan Page,  |c 2003. 
300 |a x, 197 pages :  |b illustrations ;  |c 24 cm 
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505 0 |a Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps. 
650 0 |a Creative ability in business.  |0 http://id.loc.gov/authorities/subjects/sh85033838 
650 0 |a Success in business.  |0 http://id.loc.gov/authorities/subjects/sh85129589 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD53 .C46 2003  |h Library of Congress classification  |i Printed Material  |m 31293003566019  |n 1