APA (7th ed.) Citation

Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage: Secrets of continually developing a more profitable business model. Berrett-Koehler.

Chicago Style (17th ed.) Citation

Mitchell, Donald, and Carol Coles. The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model. San Francisco: Berrett-Koehler, 2003.

MLA (9th ed.) Citation

Mitchell, Donald, and Carol Coles. The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model. Berrett-Koehler, 2003.