Marketing modernism between the two world wars / Catherine Turner.

Bibliographic Details
Uniform Title:Studies in print culture and the history of the book.
Main Author: Turner, Catherine, 1968-
Language:English
Published: Amherst : University of Massachusetts Press, [2003], ©2003.
Series:Studies in print culture and the history of the book.
Subjects:
Literature publishing > United States > History > 20th century.
Books and reading > United States > History > 20th century.
Modernism (Literature) > United States.
Literature, Modern > Appreciation.
Physical Description:xiii, 256 pages : illustrations ; 25 cm.
Format: Book
Contents:
  • Rethinking modernism and the consumer culture
  • The market for modernism in the 1920s and 1930s
  • Maintaining highbrow standards : B.W. Huebsch opens the door to modern literature
  • Opening markets to modernism : Alfred Knopf's promotion of Thomas Mann in the 1920s
  • The "novel of ideas" meets the "overbright glare of publicity" : Alfred Harcourt and the American avant-garde
  • Changing American literary taste : Scribner's and Ernest Hemingway
  • How to enjoy James Joyce's great novel Ulysses.