The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Other Authors: | |
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Language: | English |
Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
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Series: | Advertising and consumer psychology.
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Subjects: | |
Physical Description: | xvi, 360 pages : illustrations ; 24 cm. |
Format: | Book |
Call Number: | HF5827.9 .P78 2004 |
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Bibliography Note: | Includes bibliographical references and indexes. |
ISBN: | 0805846417 (h : alk paper) |