The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

Bibliographic Details
Uniform Title:Advertising and consumer psychology.
Other Authors: Shrum, L. J.
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Physical Description:xvi, 360 pages : illustrations ; 24 cm.
Format: Book

MARC

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082 0 0 |a 659.1/01/9  |2 21 
245 0 4 |a The psychology of entertainment media :  |b blurring the lines between entertainment and persuasion /  |c edited by L.J. Shrum. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum,  |c 2004. 
300 |a xvi, 360 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Advertising and consumer psychology 
504 |a Includes bibliographical references and indexes. 
650 0 |a Subliminal advertising.  |0 http://id.loc.gov/authorities/subjects/sh95005262 
650 0 |a Advertising  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh85001159 
650 0 |a Mass media  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2008107498 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
650 0 |a Manipulative behavior.  |0 http://id.loc.gov/authorities/subjects/sh87001884 
700 1 |a Shrum, L. J.  |0 http://id.loc.gov/authorities/names/n2003095074 
830 0 |a Advertising and consumer psychology.  |0 http://id.loc.gov/authorities/names/n92024389 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e HF5827.9 .P78 2004  |h Library of Congress classification  |i Printed Material  |m 31293024447611  |n 1