The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Uniform Title: | Advertising and consumer psychology.
|
---|---|
Other Authors: | Shrum, L. J. |
Language: | English |
Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2004.
|
Series: | Advertising and consumer psychology.
|
Subjects: | |
Physical Description: | xvi, 360 pages : illustrations ; 24 cm. |
Format: | Book |