The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

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Bibliographic Details
Other Authors: Shrum, L. J.
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Physical Description:xvi, 360 pages : illustrations ; 24 cm.
Format: Book
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