The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.

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Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Lewis, Barbara R., Littler, Dale
Language:	English
Published:	Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, ©1997.
Edition:	[Paperback edition, 1999].
Series:	Blackwell encyclopedia of management.
Subjects:	Marketing > Dictionaries. Electronic books.
Genre:	Dictionaries. Electronic books.
Online Access:	(EBSCOhost) (EBSCO) Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO) An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO) (EBSCO)
Local Note:	MSU: License agreement restricts access to one user at a time.
Physical Description:	274 pages ; 26 cm.
Variant Title:	Encyclopedia dictionary of marketing. Dictionary of marketing.
Format:	Electronic eBook

Description
Note:	Electronic resource.
Call Number:	HF5415 .B4552 1999eb
Bibliography Note:	Includes bibliographical references and index.
ISBN:	0631227725 (electronic bk.) :
Reproduction Note:	Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. This NetLibrary eBook does not include some or all of the images that were part of the original hardcopy book.
Source of Description:	Description based on print version record.