The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler.
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Corporate Author: | NetLibrary, Inc |
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Other Authors: | Lewis, Barbara R., Littler, Dale |
Language: | English |
Published: |
Oxford ; Cambridge, Mass. :
Blackwell Publishers,
1999, ©1997.
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Edition: | [Paperback edition, 1999]. |
Series: | Blackwell encyclopedia of management.
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Subjects: | |
Genre: | |
Online Access: | |
Local Note: |
MSU: License agreement restricts access to one user at a time. |
Physical Description: | 274 pages ; 26 cm. |
Variant Title: |
Encyclopedia dictionary of marketing.
Dictionary of marketing. |
Format: | Electronic eBook |