On the art of writing copy / Herschell Gordon Lewis.

Show other versions (2)

"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advert...

Full description

Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-2016
Corporate Author: NetLibrary, Inc
Language:English
Published: New York : AMACOM, 1999.
Edition:Second edition.
Subjects:
Electronic books.
Advertising copy.
Business writing.
Genre:
Electronic books.
Online Access:
(EBSCOhost) (EBSCO)
Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO)
(EBSCO)
Local Note:
MSU: License agreement restricts access to one user at a time.
Physical Description:xvi, 412 pages : plates ; 28 cm
Format: Electronic eBook
Description
Review:
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--BOOK JACKET.
Note:Includes index.
Electronic resource.
Call Number:HF5825 .L44 1999eb
ISBN:081442547X (electronic bk.) :
Reproduction Note:
Electronic reproduction. Boulder, Colo. : NetLibrary, 2001.
Source of Description:
Description based on print version record.