On the art of writing copy / Herschell Gordon Lewis.

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"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advert...

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Bibliographic Details
Main Author:	Lewis, Herschell Gordon, 1926-2016
Corporate Author:	NetLibrary, Inc
Language:	English
Published:	New York : AMACOM, 1999.
Edition:	Second edition.
Subjects:	Electronic books. Advertising copy. Business writing.
Genre:	Electronic books.
Online Access:	(EBSCOhost) (EBSCO) Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO) An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO) (EBSCO)
Local Note:	MSU: License agreement restricts access to one user at a time.
Physical Description:	xvi, 412 pages : plates ; 28 cm
Format:	Electronic eBook

On the art of writing copy

Authors: Lewis, Herschell Gordon, 1926-2016
Published: AMACOM, 2000

EBSCO eBooks: 1999 (EBSCO)

Electronic eBook

On the art of writing copy

Authors: Lewis, Herschell Gordon, 1926-2016
Published: AMACOM, 2000

Physical Description: xvi, 412 pages : illustrations ; 28 cm

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