On the art of writing copy / Herschell Gordon Lewis.
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advert...
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| Corporate Author: | |
| Language: | English |
| Published: |
New York :
AMACOM,
1999.
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| Edition: | Second edition. |
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| Local Note: |
MSU: License agreement restricts access to one user at a time. |
| Physical Description: | xvi, 412 pages : plates ; 28 cm |
| Format: | Electronic eBook |
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