Marketing finance : turning marketing strategies into shareholder value / Keith Ward.

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Bibliographic Details
Main Author:	Ward, Keith, 1949-
Language:	English
Published:	Oxford : Elsevier Butterworth-Heinemann, [2004], ©2004.
Subjects:	Marketing > Management. Marketing > Costs. Marketing > Cost effectiveness.
Physical Description:	ix, 349 pages ; 24 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5415.13 .W37 2004
HF5415.13 .W37 2004	Available Get this