Marketing finance : turning marketing strategies into shareholder value / Keith Ward.

Bibliographic Details

Main Author:	Ward, Keith, 1949-
Language:	English
Published:	Oxford : Elsevier Butterworth-Heinemann, [2004], ©2004.
Subjects:	Marketing > Management. Marketing > Costs. Marketing > Cost effectiveness.
Physical Description:	ix, 349 pages ; 24 cm
Format:	Book