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| LEADER |
00000cam a22000004a 4500 |
| 001 |
in00002889011 |
| 003 |
OCoLC |
| 005 |
20220616170001.0 |
| 008 |
030827s2004 nyuaf b 001 0 eng |
| 010 |
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|a 2003062315
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| 020 |
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|a 1403918252 (cloth)
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| 035 |
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|a (OCoLC)53013442
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| 040 |
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|a DLC
|c DLC
|d IXA
|d C#P
|d UtOrBLW
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| 041 |
1 |
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|a eng
|h fre
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| 042 |
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|a pcc
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HD69.B7
|b C474 2004
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| 082 |
0 |
0 |
|a 658.8/27
|2 22
|
| 100 |
1 |
|
|a Chevalier, Michel,
|d 1943-
|0 http://id.loc.gov/authorities/names/n2003113914
|
| 245 |
1 |
0 |
|a Pro logo :
|b brands as a factor of progress /
|c Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour].
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| 260 |
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|a New York :
|b Palgrave Macmillan,
|c 2004.
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| 300 |
|
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|a xiv, 288 pages, 32 pages of plates :
|b illustrations (some color) ;
|c 24 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a "First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"-- Title page verso.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Brand name products.
|0 http://id.loc.gov/authorities/subjects/sh85016403
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| 650 |
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0 |
|a Brand name products
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2007102131
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| 650 |
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0 |
|a Corporate image.
|0 http://id.loc.gov/authorities/subjects/sh85032900
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| 650 |
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0 |
|a Logos (Symbols)
|0 http://id.loc.gov/authorities/subjects/sh96010921
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| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
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| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
|
| 700 |
1 |
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|a Mazzalovo, Gerald.
|0 http://id.loc.gov/authorities/names/n2003113913
|
| 907 |
|
|
|y .b41993494
|b 211114
|c 040405
|
| 998 |
|
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|a bu
|b 040408
|c m
|d a
|e -
|f eng
|g nyu
|h 0
|i 2
|
| 994 |
|
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|a 92
|b EEM
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| 999 |
f |
f |
|i 6a73c3a8-e107-57c7-851c-e3469ba5a58b
|s 484cc8ca-f57e-5812-ab82-70e368c0048f
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HD69.B7 C474 2004
|h Library of Congress classification
|i Printed Material
|m 31293002686602
|n 1
|
