Storyselling for financial advisors : how top producers sell / Scott West & Mitch Anthony.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Wa...

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Bibliographic Details
Main Author: West, Scott, 1959-
Corporate Author: NetLibrary, Inc
Other Authors: Anthony, Mitch
Language:English
Published: Chicago : Dearborn, 2000.
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MSU: License agreement restricts access to one user at a time.
Physical Description:x, 246 pages : illustrations ; 24 cm
Format: Electronic eBook

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