Becoming a fundraiser : the principles and practice of library development / Victoria Steele, Stephen D. Elder.

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"Fundraising is imperative to progress and can help turn an average library into an exceptional one. While libraries are at the forefront of the rapidly changing technology frontier, many face inadequate budgets which can prevent them from keeping pace. This established, award-winning, one-stop reso...

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Bibliographic Details
Main Author:	Steele, Victoria
Corporate Author:	NetLibrary, Inc
Other Authors:	Elder, Stephen D.
Language:	English
Published:	Chicago : American Library Association, 2000.
Edition:	Second edition.
Subjects:	United States. Library fund raising > United States. Public libraries > United States > Finance. Library Administration. Fund Raising > methods. Capital Financing. Libraries > economics. Electronic books.
Genre:	Electronic books.
Online Access:	(EBSCOhost) (EBSCO) Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO) An electronic book accessible through the World Wide Web; click for information (Bibliographic record display) (EBSCO) (EBSCO)
Local Note:	MSU: License agreement restricts access to one user at a time.
Physical Description:	xi, 138 pages : illustrations ; 23 cm
Format:	Electronic eBook

Contents:

Fundraising and you: a personal feasibility study
Basic concepts: the art and science of fundraising
Building a team: development staffing for libraries
Planning to raise funds: understanding, initiating, and evaluating your development program
Getting to yes: the major-gifts process
Fundraising with friends groups: the role of friends in development
Black holes or black ties?: how to make your events worth the trouble
Making it personal: demystifying fundraising from foundations, corporations, and planned-giving prospects
Enhancing your image: communicating strategically about your library
Thoughts on the future of library development
Prospect development cycle
Donor prospect target
Finding your niche.