The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry / Matthias Holweg, Frits K. Pil.

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Bibliographic Details
Main Author:	Holweg, Matthias
Other Authors:	Pil, Frits K.
Language:	English
Published:	Cambridge, Mass. : MIT Press, [2004], ©2004.
Subjects:	Automobiles > Marketing. Consumer satisfaction. Automobile industry and trade. Automobile industry and trade > United States.
Physical Description:	xi, 238 pages : illustrations ; 24 cm
Variant Title:	2nd century.
Format:	Book

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