The focus group research handbook / Holly Edmunds.
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| Main Author: | |
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| Corporate Authors: | , |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
[1999], ©1999.
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| Subjects: | |
| Genre: | |
| Online Access: | |
| Local Note: |
MSU: License agreement restricts access to one user at a time. |
| Physical Description: | x, 276 pages : illustrations ; 24 cm |
| Format: | Electronic eBook |
MARC
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| 100 | 1 | |a Edmunds, Holly. |0 http://id.loc.gov/authorities/names/n96016404 | |
| 245 | 1 | 4 | |a The focus group research handbook / |c Holly Edmunds. |
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c [1999], ©1999. | ||
| 300 | |a x, 276 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a At head of title: American Marketing Association. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |g Chapter 1 |t Focus Groups |g 1 -- |g Chapter 2 |t Designing a Focus Group Study |g 29 -- |g Chapter 3 |t Facility Issues |g 59 -- |g Chapter 4 |t Focus Group Moderation |g 69 -- |g Chapter 5 |t Focus Group Evaluation |g 87 -- |g Chapter 6 |t Pros and Cons of Doing It Yourself |g 99 -- |g Chapter 7 |t Other Focus Group Situations |g 103 -- |g Chapter 8 |t Ethics in Focus Group Research |g 125 -- |g Appendix |t A Sample Focus Group Screener Questionnaires |g 135 -- |g Appendix B |t Sample Focus Group Discussion Guides |g 161 -- |g Appendix C |t Sample Executive Summary Reports |g 175. |
| 500 | |a Electronic resource. | ||
| 533 | |a Electronic reproduction. |b Boulder, Colo. : |c NetLibrary, |d 2000. |n Available via the World Wide Web. |n Available in multiple electronic file formats. |n Access may be limited to NetLibrary affiliated libraries. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a MSU: License agreement restricts access to one user at a time. | ||
| 650 | 0 | |a Focus groups |v Handbooks, manuals, etc. |0 http://id.loc.gov/authorities/subjects/sh88002322 | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a NetLibrary, Inc. |0 http://id.loc.gov/authorities/names/no99080690 | |
| 710 | 2 | |a American Marketing Association. |0 http://id.loc.gov/authorities/names/n79073660 | |
| 776 | 1 | |c Original |w (DLC) 98033528 |w (OCoLC)39361186. | |
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