The focus group research handbook / Holly Edmunds.

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Bibliographic Details
Main Author: Edmunds, Holly
Corporate Authors: NetLibrary, Inc, American Marketing Association
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1999], ©1999.
Subjects:
Focus groups > Handbooks, manuals, etc.
Electronic books.
Genre:
Handbooks, manuals, etc.
Electronic books.
Online Access:
(EBSCOhost) (EBSCO)
Read this eBook – MSU authorized users <br /> MSU single-user access only (EBSCO)
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(EBSCO)
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Physical Description:x, 276 pages : illustrations ; 24 cm
Format: Electronic eBook
Contents:
  • Chapter 1 Focus Groups 1
  • Chapter 2 Designing a Focus Group Study 29
  • Chapter 3 Facility Issues 59
  • Chapter 4 Focus Group Moderation 69
  • Chapter 5 Focus Group Evaluation 87
  • Chapter 6 Pros and Cons of Doing It Yourself 99
  • Chapter 7 Other Focus Group Situations 103
  • Chapter 8 Ethics in Focus Group Research 125
  • Appendix A Sample Focus Group Screener Questionnaires 135
  • Appendix B Sample Focus Group Discussion Guides 161
  • Appendix C Sample Executive Summary Reports 175.